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With “Jimmy Carter: Man From Plains,” Jonathan Demme points his camera at the tribulations of a former president.

When “The Darjeeling Limited” is released nationwide on Friday, moviegoers will first see a short film, “Hotel Chevalier,” which the studio hopes will boost ticket sales.

Disney’s animated film “Ratatouille,” about a rodent who dreams of becoming a French chef, has become the highest-grossing film of 2007 in France.

Frequent moviegoers tend to arrive at the theater 16 percent earlier than the average moviegoer, according to a survey by Arbitron, the audience research firm.

While Hollywood’s top directors have been creating commercials for decades, they are now finding a new reason for ad work: to keep up in a multimedia world.

With “Jimmy Carter: Man From Plains,” Jonathan Demme points his camera at the tribulations of a former president.

When “The Darjeeling Limited” is released nationwide on Friday, moviegoers will first see a short film, “Hotel Chevalier,” which the studio hopes will boost ticket sales.

Disney’s animated film “Ratatouille,” about a rodent who dreams of becoming a French chef, has become the highest-grossing film of 2007 in France.

Frequent moviegoers tend to arrive at the theater 16 percent earlier than the average moviegoer, according to a survey by Arbitron, the audience research firm.

While Hollywood’s top directors have been creating commercials for decades, they are now finding a new reason for ad work: to keep up in a multimedia world.